Longevity…a Shameless Plug for Westcoe

(Riverside, California)…The majority of writings you will find in this blog are a sincere effort on our part to inform you of real estate information that will be useful or of interest.  However, today is total commentary and, as stated in the title, a shameless plug for Westcoe Realtors.  Don’t worry, I will keep it short.

This week, one of our agents was cleaning out some old stuff, and found a sales chart from 1990.  This sales chart ranked the top 18 companies in the Riverside area according to closed sales through our local MLS system.  It was fun to take a short trip down real estate memory lane, but two things stood out immediately.

The first was that of the 18 companies listed, only 5 were still in existence today…and of those 5, only 2 of us are still independent real estate companies who are not affiliated with a large franchise organization.  Seems like a pretty strong attrition rate, although in our business, maybe not.

The second item that jumped from the page, (and here comes the shameless promotion part) Westcoe Realtors was the number one selling company by 33% over the next ranked company.  Like wine, 1990 was a good year.  However, more importantly, Westcoe has continually been the top 1 or 2 sales company every year since our inception in 1986, and if you measure total production and closed sales since 1986, NO OTHER COMPANY EVEN COMES CLOSE.  Some get hot for a year or two, but no other company can match our success levels for a sustained 23 year period.   That longevity bodes very well for all our clients.  It shows that not only are we financially viable and have weathered every economic storm that has occured since 1986 (including this one we are in now), but that our clients know that when they do business with us today, we will be here and accountable tomorrow.  In an industry known for rampant turnover and agent change, Westcoe is one of the beacons of stability and longevity.  We are locally owned, and will never associate ourselves with any national franchise…because we simply cannot fathom any situation that would make us want to relinquish control to any entity that was corporate and not local.  Corporate control would not allow us the local flexibility we need to properly service our clients.

SO…I said I would keep this short and I will.  Just remember…we understand you have a choice in real estate companies, and our success coupled with our committment to service and our community cannot be matched by any other real estate company in Riverside.  Like the commercial says…”Try us…You’ll like us”.